The future of inclusive urbanism depends on building a robust pipeline of cross-disciplinary practitioners who represent a range of socio-economic backgrounds. But even the most innovative leader or practitioner can only go so far if the public is not with them. To sustain and expand urban innovation, we must have a strong community advocacy ecosystem. Equitable, sustainable and economically resilient communities requires strong grassroots organizations with the technical capacity and community organizing power to sit at the tables where decisions are made. Yet in far too many communities this is simply not the case. I share my thoughts on why personal support for grassroots advocacy should be a priority for all of us working in the planning, transportation, design and sustainability professions.