Density without design may fail to generate anticipated return on investment  -- both in terms of creating new riders and in transforming neighborhoods. A common mistake for planners and transit officials is to pursue TOD projects with a belief that building near transit will automatically create significant new ridership and increased property values. Too little attention is paid to the smaller scale strategies that can help to make TOD a success. Included in this category are smaller scale strategies that focus on improving the safety, convenience, and feel of a place to signal that people are welcome and transit is a preferred way to travel. Apart from design, top of the list should be education and outreach to enlist those who would be your obvious allies if only they knew it. Included in this category are hotels and convention centers located near transit, as evidenced by my recent trip to Miami, Florida.